Top 5 Meal Kits and Specialty Foods Apps in Australia Q3 2024

In the third quarter of 2024, the performance of Australia's top five delivered meal kits and specialty foods apps on the unified platform revealed diverse trends across downloads, active users, and revenue. Here’s a closer look at each app's performance based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery maintained a steady stream of weekly downloads, beginning with approximately 3.3K at the start of July and peaking at 3.9K by mid-August. The app’s weekly active user base showed a slight fluctuation, starting at 121K and closing the quarter at around 113K.

Youfoodz: Custom Meal Plan showcased consistent growth in weekly downloads, starting at nearly 3K and reaching 3.7K by the end of September. The app, however, did not report any revenue data for this period.

EveryPlate: Cooking Simplified experienced a gradual increase in weekly downloads from 1.1K in early July to about 1.6K by the end of September. Weekly active users saw a steady presence, fluctuating slightly around 17K throughout the quarter.

Marley Spoon reported a similar pattern, with downloads starting at 1.1K and reaching a peak of 1.5K in late August. Active users maintained a stable range from 4.3K to 4.7K, with minor variations over the months.

Lastly, Vivino: Buy the Right Wine demonstrated notable revenue growth, starting at $1.5K at the beginning of July and peaking at around $1.8K by the end of September. Weekly downloads remained steady, beginning at 1.3K and closing the quarter at a similar figure, while active users hovered around 4.3K to 4.4K.

These insights into app performance highlight the dynamic nature of the meal kit and specialty foods market in Australia. For more detailed analysis and data, visit Sensor Tower.